Gaya APA

Keegan, W, J. (1989). Global Marketing Management :Fourth Edition (Ed.4). New York: Prentice hall international, INC.

Gaya MLA

Keegan, Warren, J. "Global Marketing Management :Fourth Edition". Ed.4 New York: Prentice hall international, INC, 1989. Hibah Buku Dra. Anita Lestari,.