Gaya APA

Assael, H. (1992). Consumer Behavior and Marketing Action (Fourth Edition) (Ed.4). Boston: PWS-KENT Publishing Company.

Gaya MLA

Assael, Henry. "Consumer Behavior and Marketing Action (Fourth Edition)". Ed.4 Boston: PWS-KENT Publishing Company, 1992. Hibah Buku Dra. Anita Lestari,.