Gaya APA

Kotler, P., Keller, K, L. (2021). Marketing management 16th edition : global edition (16th edition, Global Edition). Harlow, UK: Pearson Education Limited.

Gaya MLA

Kotler, Philip., Keller, Kevin, Lane. "Marketing management 16th edition : global edition". 16th edition, Global Edition Harlow, UK: Pearson Education Limited, 2021. Text.