Gaya APA

McCarthy, E, J. (1991). Applications in basic marketing, clipings from the popular business press (1991-1992 edition). Boston: Richard D. Irwin, Inc..

Gaya MLA

McCarthy, E., Jerome. "Applications in basic marketing, clipings from the popular business press". 1991-1992 edition Boston: Richard D. Irwin, Inc., 1991. Text.