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Ditemukan 2 dari pencarian Anda melalui kata kunci: author="Kevin Lane Keller"
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cover
Marketing management 16th edition : global edition
Komentar Bagikan
Philip KotlerKevin Lane Keller

Edisi ini adalah salah satu teks acuan terkemuka di bidang manajemen pemasaran. Buku menyajikan pendekatan manajerial, analitis, dan multidisipliner untuk memahami dan menerapkan praktik pemasaran dalam konteks global. Topik meliputi riset pasar, segmentasi, positioning, produk, harga, distribusi, komunikasi pemasaran, dan strategi pertumbuhan serta pemasaran berkelanjutan. Edisi 16 dibarui den…

Edisi
16th edition, Global Edition
ISBN/ISSN
9781292404813
Deskripsi Fisik
832 hlm.; paperback
Judul Seri
-
No. Panggil
658.8 KOT m
cover
Strategic Brand Management
Komentar Bagikan
Kevin Lane Keller

Edisi
-
ISBN/ISSN
0-13-120115-8
Deskripsi Fisik
xxv, 635 hlm,; ilus.; 24 cm
Judul Seri
Building, Measuring, and Managing Brand Equity
No. Panggil
658.8 Kel b

Edisi
-
ISBN/ISSN
0-13-120115-8
Deskripsi Fisik
xxv, 635 hlm,; ilus.; 24 cm
Judul Seri
Building, Measuring, and Managing Brand Equity
No. Panggil
658.8 Kel b