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E-marketing: International Student Edition 8th Edition

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E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer".

The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior.

"Success stories," "trend impact," and "let’s get technical" boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.872 FRO e

Penerbit

New York : Routledge., 2018

Deskripsi Fisik

444hlm.;23cm

Bahasa

English

ISBN/ISSN

978-1138731370

Klasifikasi

658.872

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

8th Edition

Subjek

Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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