Text

Digital marketing strategy : an integrated approach to online marketing 3rd edition

Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.

Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.872 KIN d

Penerbit

New York : Kogan page., 2022

Deskripsi Fisik

416hlm.;23cm

Bahasa

English

ISBN/ISSN

978-1-3986-0597-8

Klasifikasi

658.872

Tipe Isi

text

Tipe Media

unmediated

Tipe Pembawa

volume

Edisi

Edisi ketiga

Subjek

Strategi Pemasaran
Pemasaran digital

Info Detail Spesifik

Buku ini memberikan panduan strategis dan praktis dalam merancang serta mengelola kampanye pemasaran digital yang terpadu. Membahas SEO, media sosial, periklanan digital, konten, analitik, hingga strategi omnichannel dengan studi kasus global terkini. Cocok untuk mahasiswa pemasaran, profesional digital marketing, dan pemilik bisnis

Pernyataan Tanggungjawab

Simon Kingsnorth

Versi lain/terkait

Lampiran Berkas

Komentar