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Dynamic communication : 27 strategies to grow, lead, and manage your business

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Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using “ums” and “uhs.” To get your message across, you have to find a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line.

Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert’s Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you’ll learn how to:

Apply the four-stage listening matrix to drive your audience to action
Use sales call outlines that facilitate buy-in to avoid death by sales script
Create value-filled, magnetic marketing that educates and attracts buyers
Add value to your products and services with videos and webinars
Develop persuasive presentations with the TEMPTaction model

So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.45 SCH d

Penerbit

USA : ‎ Entrepreneur Press., 2017

Deskripsi Fisik

264 halaman.; 23 cm

Bahasa

English

ISBN/ISSN

978-1-59918-608-5

Klasifikasi

658.45

Tipe Isi

text

Tipe Media

unmediated

Tipe Pembawa

volume

Edisi

-

Subjek

Dynamic communication

Info Detail Spesifik

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Pernyataan Tanggungjawab

Jill Schiefelbein

Versi lain/terkait

Lampiran Berkas

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