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Survey research methods: applied social research methods (book 1) 5th edition

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The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to―and often instead of―household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.

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Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

300.723 FOW s

Penerbit

London : SAGE Publications, Inc., 2013

Deskripsi Fisik

184hlm.;ilus.;26cm

Bahasa

English

ISBN/ISSN

978-1452259000

Klasifikasi

300.723

Tipe Isi

text

Tipe Media

unmediated

Tipe Pembawa

volume

Edisi

5th edition

Subjek

Survey research methodology
Social surveys

Info Detail Spesifik

buku cetak yang membahas metode penelitian survei dalam ilmu sosial: mencakup rancangan survei, sampling, nonresponse, instrumen pengukuran, pengumpulan data, analisis dan etika dalam survei

Pernyataan Tanggungjawab

by Floyd J. Fowler, Jr.

Versi lain/terkait

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