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Buku ini membahas konsep, prinsip, dan praktik kewirausahaan dengan penekanan pada pembentukan pola pikir wirausaha yang kreatif, inovatif, dan berorientasi peluang. Penulis menyajikan materi mulai dari dasar-dasar kewirausahaan, proses perencanaan bisnis, strategi pemasaran, hingga manajemen keuangan usaha kecil dan menengah. Dilengkapi dengan studi kasus dan contoh nyata, buku ini dirancang u…
Buku ini banyak digunakan sebagai literatur utama di berbagai perguruan tinggi ekonomi dan manajemen di Indonesia.
The one primer you need to develop your entrepreneurial skills. Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the HBR Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. A…
Buku ini mengurai entrepreneurship sebagai ilmu—meliputi dasar filosofis, epistemologis, dan metode pengembangan usaha. Ditujukan untuk mahasiswa dan calon wirausahawan yang ingin memahami landasan intelektual kewirausahaan sekaligus aplikasinya.
Buku ini membahas dasar-dasar kewirausahaan sosial secara komprehensif dan ditulis untuk pembaca umum maupun akademik. Buku ini menjelaskan fenomena kewirausahaan sosial, yaitu bagaimana individu dan organisasi berusaha menyelesaikan masalah sosial dengan pendekatan inovatif dan berkelanjutan. Disusun dalam format "What Everyone Needs to Know®", buku ini memberikan panduan yang mudah diakses t…
The Lean Startup presents a new approach for companies to achieve sustained innovation. Eric Ries lays out a systematic, scientific method for creating and managing successful startups in an age where companies must innovate more than ever. The book emphasizes rapid prototyping, validated learning, and other lean principles to adapt products quickly based on customer feedback and market needs. …
This book is a practical guide for aspiring social entrepreneurs, providing insight into the core principles of launching and sustaining a socially responsible business. Drawing from the author’s experience in microfinance and international development, it presents a real-world blueprint for blending business with mission, and building ventures that bring measurable change to communities arou…
This book highlights how bold and visionary social entrepreneurs challenge the status quo to solve pressing social and environmental problems. Through real-world examples, John Elkington and Pamela Hartigan explore how these "unreasonable people" are creating new markets and reshaping industries to serve humanity’s most urgent needs. Catatan Umum: Includes bibliographical references and i…