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cover
Strategic management of technological innovation 7th edition
Komentar Bagikan
Melissa A. Schilling

Buku ini menguraikan konsep dan strategi pengelolaan inovasi teknologi dalam organisasi modern. Penulis membahas hubungan antara strategi bisnis dan inovasi, model difusi teknologi, perlindungan hak kekayaan intelektual, manajemen portofolio riset, serta studi kasus dari perusahaan global inovatif.

Edisi
Edisi ke-7
ISBN/ISSN
978-1265073350
Deskripsi Fisik
xvii, ±736 hlm. : ilustrasi ; 26 cm
Judul Seri
-
No. Panggil
658.514 MEL s