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cover
Strategic management and business policy ; globalization, innovation and sust…
Komentar Bagikan
Thomas L. Wheelen

Welcome to the 15th edition of Strategic Management and Business Policy! All of the chapters have been updated and we have added one new chapter on Global Strategy. In addition, we have added 13 brand-new cases (Target, American Red Cross, Sonic Restaurants, Harley Davidson, Staples, Chipotle, Uber, Pandora Internet Radio, Snap-on Tools, Google, Pepsi, Town Sports International, and JC Penney…

Edisi
Edisi kelimabelas
ISBN/ISSN
978-1-292-21548-8
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
658.8 WHE s