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Marketing analytics: a practical guide to improving consumer insights using d…

Komentar Penanda Bagikan

Mike Grigsby

Buku ini membahas cara memanfaatkan teknik analitik prediktif untuk mengukur dan meningkatkan kinerja pemasaran. Edisi ketiga ini diperbarui dengan materi baru tentang peramalan, pemodelan customer touchpoint, dan fokus pada loyalitas pelanggan

Edisi: 3rd edition
ISBN/ISSN: 978-1398608191
Deskripsi Fisik: 336 halaman ; 23.5 cm
Judul Seri: -
No. Panggil: 658.8 GRI m

Ketersediaan1

Tambahkan ke dalam keranjang

Unduh MARC Sitasi

Panduan Riset Perilaku konsumen