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Visual hammer
For decades, marketing has been dominated by a verbal approach. Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes. Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many other…
- Edisi
- -
- ISBN/ISSN
- 978-0-9849370-6-6
- Deskripsi Fisik
- 180 hlm.; 23 cm
- Judul Seri
- -
- No. Panggil
- 658.827 RIE v
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah